Social Media Marketing services in Patna Bihar

Social Media Marketing (SMM) Course Syllabus​

  • Social Media Marketing Basics
  • Introduction to Social Media
  • What is Social Media
  • SMM Vs SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy

Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup

Types of Business pages

  • Facebook marketing strategy
  • Competition analysis
  • Cover photo designing
  • Increase the Likes to page
  • Page management options
  • Types of Posts and Statistics
  • Dimensions in Posts
  • Creating a post strategy
  • Examples of Creative Posts
  • User engagement metrics
  • Facebook Insights
  • Facebook Groups
  • Facebook Apps creation
  • Integration FB in Site

Facebook Advertising

  • What is Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

Facebook Pages and Post Best Practices

Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.

Facebook Ads – Campaign Objectives

For each Facebook Ad, you have multiple objectives to choose from. This module helps you build right objectives based on each business objective.

Facebook Messenger

Connect and engage with your new or long term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.

Facebook Ads – Targeting Audiences

Understanding your audience is a challenge for many businesses today. But developing a marketing plan without a knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.

Facebook Ads – Optimization and Reporting

With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.

Facebook Shop

Plan and structure your Facebook shop to manage and sell more products with Facebook.

Facebook Pixel

Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.

Driving Online Sales

Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.

Generating Leads

This module guides you through creating a lead generation campaign to drive results for your business.

LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups

Finding Jobs in Linkedin

  • Creating company page
  • Customization of page
  • Posting in LinkedIn Page
  • Advertising in LinkedIn

Instagram Marketing

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Creating Instagram Account
  • Tour of Instagram App
  • Content strategy and Tips
  • Picture Dimensions
  • Filters in Instagram
  • Using Hashtags
  • Popular Brands on Instagram
  • Advertising options in Instagram

Twitter Marketing

  • Understanding Twitter
  • How to do marketing on Twitter
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for twitter marketing
  • Twitter Advertising
  • Twitter Cards