Search Engine Optimization (SEO) Course Syllabus
- Introduction To SEO
- SEO – An Overview
- What are Search Engines?
- What is Search Engine Optimization (SEO)?
- Benefits of SEO
- Preliminary preparation for web promotion
- Ways of Link Building
- Where do we submit?
- Keyword Analysis / Research
- Using Meta tags on WebPages: With Examples
- Importance of Content optimization
- Avoiding frames in your site
- Types of Navigation links
- Broken links & Custom Error page
- Avoiding “Under construction Page”
- Competitor analysis
- Keyword density analysis
- Back link Analysis
- Google sitemap
- RSS Feeds
- Website statistics
- Valuable free tools
- How Search Engine Works
- Introduction To Robots
- Introduction To Bots
- Introduction To Crawlers
- Introduction To Spiders
- What Is Crawling?
- What Is Caching?
- What Is Indexing?
- Role Of Robots In SEO
- Role Of Users In SEO
- Role Of Browsers In SEO
- What Are Impressions?
- What Are Clicks?
- Introduction To Bounce Rate
- How Google Works
- How Yahoo Works
- How MSN Works
- How Bing Works
- Introduction To Search Engine Algorithms
- Understanding Google Algorithms
- Understanding Yahoo Algorithms
- Understanding MSN Algorithms
- Understanding Bing Algorithms
- What Are Landing Pages?
- Google Operator Shortcuts Understanding
- On-Page Optimization
- Intial Web Analysis
- Intial Web Page Analysis
- Keywords Placement
- URL Re-Writing
- URL Optimization
- What Are Directories?
- Directory Optimization
- Title Creation
- Meta Description Basics
- Meta Keywords Basics
- Introduction To Heading Tags (H1, H2, H3, H4, H5 & H6)
- Positioning Of Heading Tags
- Ordering Of Heading Tags
- Heading Tags Optimization
- Web Page Content Optimization
- Competitor Keywords Review
- Existing Web Page Content Optimization
- Importance Of Strong And Italic Tags
- Keywords Stuffing Understanding
- Keywords Density Basics
- Keywords Density Checker Tools
- Content HTML Ratio
- Content Duplicacy Checker
- Content Duplicacy Checker Tools
- Inner Page Duplicacy
- Image Optimization
- Introduction To Sitemaps
- Type Of Sitemaps
- Introduction To HTML Sitemap
- How To Create HTML Sitemap
- Positioning Of HTML Sitemap
- Importance Of HTML Sitemap
- Introduction To XML Sitemap
- Where To Submit XML Sitemap
- Importance Of XML Sitemap
- Introduction To Robots.Txt
- How To Create Robots.Txt
- Syntax Of Robots.Txt
- Importance Of Robots.Txt
- Where To Submit Robots.Txt
- Canonical Issues
- Understanding Of 404 Errors
- Custom 404 Errors
- Do Follow Basics
- No Follow Basics
- 301 Redirection
- 302 Redirection
- What Is URL Redirection?
- Importance Of Meta Follow
- Importance Of Meta Nofollow
- Importance Of Meta Index
- Introduction To Meta Noindex
- Importance Of Rel Nofollow
- Importance Of Rel Canonical
- How To Submit Site To Google Webmaster Tool
- Google Analytics Setup
- Yahoo Organic Searching
- Off-Page Optimization
- Introduction To Google Page Rank
- How To Increase Google Page Rank
- Introduction To Alexa Ranking
- Introduction To Backlinks
- Quality Backlinks Basics
- Understanding Relevant Backlinks
- Introduction To Domain Authority
- How To Increase Domain Authority
- What Is Web Page Authority?
- Introduction To DMOZ
- How To Submit Website To DMOZ
- Importance Of DMOZ Submission
- Introduction To Directory Submission
- How To Choose Best Directory Submission Websites
- Importance Of Directory Submission
- Introduction To Reciprocal Directory Submission
- How To Choose Best Reciprocal Directory Submission Websites
- Importance Of Reciprocal Directory Submission
- Introduction To Paid Directory Submission
- How To Choose Best Paid Directory Submission Websites
- Importance Of Paid Directory Submission
- Introduction To Social Bookmarking Sites
- Importance Of Social Bookmarking Sites
- How To Choose Best Social Bookmarking Sites
- Introduction To Article Submission
- How To Write Best Article For Submission
- How To Choose Best Article Submission Site
- Importance Of Article Submission
- Introduction To Press Release Submission
- How To Write Best Press Release For Submission
- How To Choose Best Press Release Submission Site
- Importance Of Press Release Submission
- Press Release News Syndication
- Introduction To Forum Posting
- Importance Of Forum Posting
- Quora Question Answers Basics
- Quora Answers Link Building
- Introduction To Search Engine Submission
- How To Submit Site To Local Search Engines
- How To Submit Site To Regional Search Engines
- Importance Of Search Engine Submission
- Introduction To RSS
- Importance Of RSS
- How To Do Work With RSS
- What Is 3-Way Linking?
- What Is 2-Way Linking?
- What Is Reciprocal Linking?
- What Is Direct Link Exchange?
- What Is Direct Link Building?
- What Is Link Juice?
- Local SEO Topics
- Local SEO
- Local Directory Submission Sites
- Local Search Engine Submissions
- Google Places Optimization
- GEO Listing
- Local Listing
- Classified Submissions
- Google My Business
- Google Business Centre Submission
- Important Google Topics & Tools
- Google Webmaster Tools
- Google Analytics Tools
- Google Hot Trends
- Google Insights
- Google Feed Burner
- Google PageSpeed Insights
- Other SEO Tools
- SEO Panel
- Web CEO
- Copyscape Tool
- Siteliner Tool
- Web Page Speed Checker Tools
- Google Latest Algorithm Updates
- Introduction To Google Panda Update
- Introduction To Google Penguin Update
- Introduction To EMD Updates
- Introduction To Pigeon Update
- Introduction To Humming Bird Algorithm
- Other SEO Topics
- Introduction To White Hat SEO
- Introduction To Grey Hat SEO
- Introduction To Black Hat SEO
- Hidden Text Basics
- Introduction To Doorway Pages
- Introduction To Gateway Pages
- Introduction To Over Optimization
- What Is Google Sandbox Effect?
- What Is Content Spinning?
- Introduction To Cloaking
- Introduction To Google Dance
- What Is Inbound Link?
- Introduction To Outbound Link
- SEO Project Reporting