Google Analytics Course Syllabus
- Introduction to Google Analytics
- How Google Analytics works
- Understanding Google analytics account structure
- Understanding Google analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google analytics
- Starting with Google analytics
- How to set up an analytics account
- How to add analytics code in website
- Understanding bounce rate
- How to reduce bounce rate
- How to integrate adwords and analytics account
- What is link tagging
- How to set up link tagging
- Understanding filters & segments
- How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if required